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Interview
Meet our #FrankiesGirl of the Month, Devon Carlson. When she's not stuntin' her style on Instagram (@devonleecarlson),
she's busy running Wildflower Cases! This lady boss cofounded the
company alongside her sister when she was just 16 years old. She is an
expert in style and design, and she's here to give us a little more
insight into her exciting life!
Nickname: Dev or Devvy
Birthday: August 3rd :)
Where did you grow up?
Newbury Park, CA
What's on top of your holiday wish list this year?
A furbo! It's a little video camera that you can spy on your dog with lol.
Would you rather spend the holidays in a cabin in the mountains or on a tropical island?
Tropical island!!!
Omg definitely giant gingerbread house!
How are you planning on celebrating the holidays? Do you have any holiday traditions?
I always get together with my family at my parents' house and we all hang out around the fire and eat a whole lot of food.
What is your new year resolution?
To sit up straight! Lol.
What's the most badass thing you've ever done?
Nothing I'm such a scaredy cat...
Wildflower is a fun brand for anyone who
wants to show their personality or personal style through a phone case!
We really want to empower people to be positive and have fun and never
turn down a good mirror pic opportunity. I truly believe we have a phone
case for everyone to fit anyone's style!
How old were you when you co-founded Wildflower Cases? Was it ever tough being so young in the business world?
Wildflower started when I was 16 and my
sister was 14. It was tough to get taken seriously and definitely put a
damper on our friendships because we weren’t doing the normal things 16
or 14 year olds were doing. But in a way I felt like we had an upper
hand in the business world because social media had just started to take
over and my sister and I were so involved in that world that all the
hours we spent on Myspace and Facebook worked in our advantage.
What’s it like working with your family? Has it brought you guys closer together?
100% I get to see my family almost
everyday. It’s so nice getting to work through rough times together, but
also getting to celebrate all the successes! It’s so rewarding and I
feel very lucky.
Where do you see yourself and your business down the road in 10 years?
I see Wildflower taking over and having a
worldwide presence. I’d love to get us involved in a lot more
collaborations and expand our product line. I have no idea where I’ll
be... Probably still working a lot and having like 15 dogs.
Wildflower’s success story is inspirational! What advice would you give to other young female entrepreneurs?
Always keep positive people around you. There is no need for negativity when starting a business!
Your case designs are so creative! How do you come up with them?
It’s always random! I usually find
inspiration from clothing or shoes. It’s definitely a collaboration of
mine and my sister’s styles.
Do you partake in holiday cooking? What’s your signature dish?
I’ve tried and failed lol. I like to
stick with helping clean up the dishes after dinner and leaving the
cooking to my aunts, mom and grandma.
What is the most memorable holiday you had as a child?
Probably this one Christmas I got a
life-size playhouse in our backyard and a bike from my grandparents, and
I just remember thinking my life couldn’t get any better.
Smiley, silly, and sassy.
Your Instagram pics provide fashion inspiration for hundreds of thousands of people! Where do you find your style inspo?
90's super models are definitely my main
inspo, or my friends. I think Miley Cyrus, Rihanna, and Emily
Ratajkowski have amazing style. I love when people express themselves
through their style.
How would you describe your style?
Comfortable but cute? Idk describing my style is hard because I feel like I’m all over the place. I definitely dress my mood.
What are your favorite items you have in your closet right now?
At the moment-- Sweat shirts and sweat pants. It’s finally getting cold so I’m able to whip those out! ;)
What’s your mantra?
Everything happens for a reason.
Do you have any holiday travel plans?
Not this year! I'll be spending most of my time with my whole fam at my parents' house. :)